July 19, 2018

Social Engineering & Funds Transfer Frauds

by Steve Prime, Gowrie Group Vice President

Social Engineering Fraud is a real and increasing risk to organizations of all types and sizes.  Our insurance carrier partners and our clients continue to see a dramatic increase in attempted – and successful – attacks of this type.  The hacking of personal data, devices and networks has become almost routine.  To paraphrase the FBI Director James Comey: There are two kinds of people in the US, those who have been hacked and those who have been hacked and don’t know it. 

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How to Communicate Effectively During the Sales Process

by John Chapin

In theory sales is pretty simple: communicate the right way with the right people, and you’ll make sales. It’s in practice that most people complicate the issue. So how do you keep it simple? Assuming you’re selling something where someone has to deal with you for any length of time, in other words, you’re not selling batteries at Walmart, you need to get several points across, one: you care, two: you’re trustworthy, three: you understand their problem, and four: you’re competent and can solve their problem.

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8 Questions on the Future of the Affordable Care Act and What to Expect in 2018

Why are the insurance companies losing money and pulling out of markets? The ACA requires that all insurance companies pay out at least 85% of what they take in or the have to refund the money. The problem is many are paying out 100%, 110%, or even 120%+ of what they take in. When this happens they do not get a refund and they still have to pay back money in places where claims were good. If the ACA was making the insurance companies even a small profit they would stay in but stockholders will not accept this many losses.

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What Are You Waiting For?

by JP Skov, CPYB, YBAA President

Recently, it came to my attention how few of us actually take full advantage of the services offered by our association, YBAA. I’m going to make an educated guess that most of you joined YBAA to advance your business. You might have joined for the educational seminars, the ability to network with your fellow brokers, the accreditation that your business gets for being part of an industry related association or for something as simple as gaining access to our professional forms. The bottom line is that by joining an organization such as YBAA you are showing the retail customer that you are a committed professional in the industry. It is my opinion that the single most important thing you can do, as a “Yacht Sales Professional,” is to acquire your CPYB certification as soon as you are eligible. The ability to pass the CPYB exam and become certified is one of, if not the most important benefit available to the members of our association. What are you waiting for?

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Do you want to share news about recent sales, new hires, office expansion or other business updates and successes for FREE! Just send your news items by the 10th of the month along with any photos to vpetrella@ybaa.com or bhiltabidle@ybaa.com.


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CPYB Recertification Credit Opportunities

Continuing education and professional development is essential for Yacht Sales Professionals to perform their job at the highest possible level. Certified Professional Yacht Brokers (CPYB) are required to earn a minimum of 30 credit hours of continuing education / professional development every 3 years. See the upcoming events here.

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Upcoming Seminars

Earn 3 CPYB Recertification Credits!

December 6, 2017
12:00-1:00PM

YBAA Principals e-Seminar

Employee vs Independent Contractor

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December 13, 2017
12:00-1:00PM

CPYB Only e-Seminar

Selling Yachts in Snowy Conditions

3 CPYB Recertification Credits


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