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2023 Sponsorship & Advertising Opportunities

YBAA is pleased to offer sponsorship packages to members that include year-round promotions on the YBAA website, newsletter, social media, education initiatives, and more. Support YBAA and help facilitate YBAA’s dedication to assisting members in improving their professional competencies and enhancing their business success through training, education, and information resources. There are several levels to fit every budget.

Order Advertising or Sponsorships

 

Review the Sponsorship & Advertising Kit for more details on how to promote your company.

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Industry News

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Proactive – Being Three Steps Ahead

By: W Craig Nann, CPYB, YBAA Board Member, Legendary Marine
& One Water Yacht Group

We all learn a lot of new things as time goes on. Some of the greatest lessons I’ve learned over the years is to be proactive…always try and stay a few steps ahead of the game so you don’t get blindsided. This obviously can be relevant to many facets of what we do as Brokers on a daily basis.

Read More

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New Boat Trader Survey Reports on Millennial Boater Upgrades

Two in five (40%) of millennials that purchased their boat during the pandemic boating boom reported intent to upgrade their vessel, according to a recent private seller survey conducted by Boat Trader, America’s largest boating marketplace. The study performed on the marketplace’s For Sale By Owner (FSBO) platform found that out of all the private sellers that purchased boats within the past one to three years, close to half (49%) of the participants expressed a desire to upgrade, with millennials being the largest generational group.

Read Full Article

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Upcoming Events

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Boating Ontario: Survey Findings

June 21, 2023 | 2:00–3:00 PM ET | CPYB CE: 1 Hour

Presenter: Kevin Marinelli, CPYB, BOCP, Product Specialist, Pride Marine Group

During this webinar, you will learn how to handle and discuss survey findings with vendors and purchasers. You will gain key takeaways that will save you time and energy. You will be able to identify what items are typically the responsibility of the purchaser and learn how to ask clarifying questions. You will hear from subject matter experts about what happens after the survey. What happens if the vendor decides to renegotiate? You will discover how crucial preparation is for a successful survey process.

Register Here

 

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The YBAA University reception is always a highlight of the event. This year, Courtney Chalmers is set to host the reception on July 12 at the Annapolis Boat & Yacht Council (ABYC) in Annapolis, MD. Join us for drinks, food, networking, and more when you register for YBAAU.

See Full List of Speakers

YBAA University 2023

Annapolis Boat & Yacht Council (ABYC) • Annapolis, MD

Wednesday, July 12, 2023
8:30 AM–6:30 PM
CPYB CE: 7 Hours

YBAA U is a full day of education offered annually each summer. This program provides an excellent opportunity for brokers to further their training, expand their expertise, and network with subject-matter experts and colleagues. This YBAA U will include a series of business, legal, insurance, and technology sessions and panel discussions and cover issues facing the industry today.

Register Now

SAVE THE DATE

2023 CPYB Exam Prep Dates

Any CPYB candidate (or CPYB certified member) is invited to participate in an exam prep session. In these two-hour sessions, the instructor covers key topics under each of the five Principal Knowledge categories candidates will encounter on the exam. The CPYB exam is online and can be taken anywhere, anytime. It consists of 145 multiple-choice questions. Each question is linked to at least one of the Principal Knowledge Categories/Topics.

Sales Tips

Is Service Part of Selling?

By: John Chapin

This week’s quote that prompted this article, “I like doing deliveries. I look at that as end-to-end sales. I sell it, make sure everything goes smoothly and then finally I deliver it and make sure they’re happy.”

On the surface, it sounds good, right? I mean that makes sense except for one thing: the definition of salesperson is someone who sells, not someone who sells it, takes care of all the paperwork, financing, etc., preps it, and finally delivers it.

I find that for whatever reason, whether it’s the fear of rejection, or simply not wanting to call on strangers because it’s hard to do, many salespeople will fill their day with service issues and other items that can easily be done by other people, and have little or nothing to do with the actual sales process. But, as the lifeblood of the organization, it is critical for salespeople to spend as much time as possible on sales tasks. Organizations survive, thrive, or die based on the level of sales revenue. If a company sells enough product, at a high enough profit margin, and doesn’t do anything illegal, it stays in business, if it doesn’t sell enough to pay the bills, it doesn’t stay in business. Sales keep everything else alive and moving. Yes, the other parts are important but with no sales or low sales, the company dies.

Renew Your Dues

YBAA offers many invaluable benefits to its members including conferences, networking, and discounts on business services. Click the EZRenew button to continue being a part of this thriving community.

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