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Upcoming Events view all events
Mon
13
2025
January 13, 2025
12:00PM - 2:00PM EDT
Brokers Brunch: What to Manage in Every Deal
Webinar Date: January 13, 2025
Zoom
This webinar will review the common documents for listings and purchase agreements. We will review forms from the various yacht broker associations and discuss best practices to protect buyers, sellers and brokers. Reading and understanding all of the details in a document you want your client to sign is an important responsibility of every broker. What do different brokers do to keep the paperwork moving forward with each transaction?
Wed
15
2025
January 15, 2025
2:00PM - 3:00PM EDT
CPYB Webinar: 2024 Yacht Market: A Look Back: IYBA Hosted
Webinar Date: January 15, 2025
Zoom
Join us for an exclusive webinar, "2024 Yacht Market: A Look Back with Insight into the Future," where we set sail through the highs and lows of North America's Yacht market over the past year. Hosted by industry experts and seasoned analysts, this webinar promises an in-depth exploration of the status and health of yacht sales activity and inventory, offering you a comprehensive understanding of the market dynamics that shaped 2024.
Latest News view all news
Five Tips for Building Strong Customer Relationships
In a recent survey, customers said that the #1 reason they do business with a particular company is because of a relationship with someone within that company. The same survey also showed that 97% of customers did business with a particular salesperson because they liked and trusted that person. Thus, as salespeople, having a strong relationship in which people like and trust us is more important than any other factor in the sales process.
Key Sales Success Traits That Require No Talent
Many of the most successful salespeople are not Rhode Scholars and they possess no particular talents or gifts. Some might say, “Well, wait, they have the gift of gab. That’s a talent.” Yes, some do, but many do not, and many are introverts who are not super-comfortable on the social scene. That said, they are still successful. The reason being is that a lot, if not all, of the most important sales success traits don’t require you to be a member of Mensa nor do they require you to be a born socialite equipped with a silver tongue. So, what are these key success traits that almost anyone from any walk of life can have? Here they are…
Six More Success Traits of Top Salespeople
In last month’s article, I wrote about six success traits of top salespeople. In this article I’ll cover six more. As a refresher, here are the first six: a positive attitude, being action oriented, being prepared, being businesslike and business-savvy, the ability to stand out from the crowd, and finally, likeability, trustworthiness, and the ability to build relationships. Now, here are the additional six.
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Certified Professional Yacht Brokers
Yacht Sales Professionals (brokers, dealers, salespeople) have a benchmark for measuring their skills, abilities and performance, while, at the same time, enhancing their marketing value. Boat sellers and buyers are in a better position to select qualified, competent sales professionals with confidence and trust. If you want to set yourself apart, the Certified Professional Yacht Broker (CPYB) program is for you.
